The Digital Bootcamp (sign up and pay also via Eventbrite)

IMPORTANT: Besides joining via Campus Groups, you must sign up and pay through Eventbrite.

https://www.eventbrite.com/e/the-digital-bootcamp-learn-digital-marketing-from-ex-googler-in-2-hours-tickets-87608969787

Want to understand digital in 90 mins? Or learn digital skills to help run your own company?

Frederic, ex-Google, is coming to IESE on February 27th again to deliver his digital bootcamp which many students from leading business schools from across Europe have described as "one of the best things they've been to" (https://youtu.be/kFzSeyM1O-I). It sold out in 2 hours at London Business School last time round, so grab your ticket now!

You will learn practical insider tips and tricks on how to get to the top of Google as well as over 50 concepts covering topics such as how Google works, Facebook advertising, SEO, YouTube, Facebook, Web Analytics, Conversion Rate Optimisation and Behavioural Economics. You will leave armed with real insight as well as interview and on-the-job confidence for the digital world.

To see what bootcamp attendees say and where they've ended up, see testimonials here.

Students love the workshop for five reasons:

1. It’s practical

The workshop is delivered by an ex-Googler and is packed full of practical knowledge and insights, providing the perfect complement to business school courses, which are more theoretical.

2. It builds big tech interview confidence

Big tech is one of the most popular career paths for business school students and the workshop builds real confidence for phone and face-to-face interviews.

3. It’s short and sharp

The workshop is 90 mins long and delivered in the evenings, meaning business school students can fit it into their busy schedule.

4. It’s action-packed

The workshop is organised around a glossary of over 50 terms and its comes with practical end-of-course exercises and a bank of book, podcast and article recommendations.

5. It’s useful for all business functions

Understanding digital is useful for all business functions and company types. We’ve taught students who have gone on to work in sales, legal, marketing, finance and operations or who have set up their own companies.