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The Rise of the Product Manager

by Fintech club


Back to IESE Connect 2021

Fri, Feb 26, 2021

1:00 PM – 1:40 PM (GMT+1)

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Barcelona, Spain

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As more MBAs move into the tech industry, here’s an insight into the PM roles from the area experts themselves
Speakers: Andrew Moll, Luis Cardoso, Laura Flores Furriol
Moderator: Llewellyn Thomas

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Barcelona, Spain


Laura Flores Furriol's profile photo

Laura Flores Furriol

Senior Product Manager


Laura has spent her entire career in the tech industry with a specific focus in product management and marketing. She is currently a Senior Product Manager for growth products at Agoda where she leads the development of Agoda’s paid ranking tool. Previously, she was responsible for the EMEA go-to-market strategy of HP industrial printers where she coordinated the launch of 5 products and led the entry strategy into the African market. Laura is also passionate about the professional development of others and takes an active role in coaching and mentoring junior product managers.

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Luis Cardoso

Chief Technical Officer (CTO)


Executive Committee Member, Transformation Senior Director and Advisor, Senior Manager of Operational and Technical Teams, with strong business and technical competences, resulting in improved customer satisfaction and clear business results. Strong knowledge and experience in Banking and Insurance industries allowed leading business and technical transformation and innovation on the top 4 banking and insurance companies in Portugal, some of which international, to achieve and surpass ambitious goals and objectives. Used to working with either hierarchical or functional matrices, small (2), medium and large (200+) teams, according to planning needs and objectives. Particularly interested in Innovation, Customer-Centric Business & Digital Transformation, Organizational Change & Improvement (People, Processes and Tools) and People & Talent Management, in order to achieve the best possible results with sustained business plans.

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Andrew Moll

Product Manager


Andrew has spent over 10 years working in technology across Silicon Valley, Brasil, and Barcelona. He previously lead monetization for TravelPerk, built a subscription box business, and owned Microsofts' big data developer strategy in Silicon Valley. In his downtime, he likes to spend time outdoors, build furniture and play boardgames

Llewellyn Thomas's profile photo

Llewellyn Thomas

Associate Professor

IESE (moderator)

Llewellyn Thomas holds a Ph.D. from Imperial College Business School, an M.B.A. (with Distinction) from Cass Business School, a L.L.B. (Honours) from University of Sydney and B.A. (Honours), also from University of Sydney. He also holds a Diploma in Company Direction from the Institute of Directors, London and a Professional Diploma in Marketing from the Chartered Institute of Marketing, London. Prof. Thomas’s teaching is focused on the impact of digitalization on organizations and with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset. His research interests lie in the co-evolutionary processes that lead to successful digital innovation and entrepreneurship. He focuses on ecosystem creation, evolution and dynamics in digital economy contexts. Llewellyn’s research is presented regularly at top-tier conferences, including the yearly Academy of Management Conference. His work has appeared in top-tier journals, including Journal of Management, Journal of Management Studies, Strategic Entrepreneurship Journal, Industrial and Corporate Change, and the Academy of Management Perspectives. He has also published in other journals, including Communications of the ACM, Business Horizons, and Telecommunications Policy. Before becoming an academic, he founded several companies, as well as being a management consultant specializing in competitive and operational strategy in financial services contexts, both for his own consultancy, and as information strategy lead at the consultants BearingPoint UK. Before venturing into management consultancy, he was Product Strategy Director EMEA at Hummingbird, a Canadian multinational software company, and Product Solution Director at Valid Information Systems, an information management software company based in London, UK.