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Digital Transformation: Reshaping Businesses through Data and Innovation Event Logo

Digital Transformation: Reshaping Businesses through Data and Innovation

by Fintech club


Back to IESE Connect 2021

Fri, Feb 26, 2021

2:10 PM – 2:50 PM (GMT+1)

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Barcelona, Spain

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Understanding how data and innovation can help businesses drive decisions and improve societies
Speakers: Borja Santos, Carlos Pons, Prathap Maniyur
Moderator: Kauê Oliveira

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Barcelona, Spain


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Borja Santos

Head of Spain & Protugal


Borja holds a MBA from IESE and is currently the Head of Spain and Portugal at Stripe, a developer-oriented commerce company helping small and large companies accept web and mobile payments.

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Carlos Pons

Digital Transformation Lead

Council of the European Union (Everis)

Carlos Pons is a self-taught technology professional with extensive experience in user-centered business development, digital transformation and digital ethics. Having worked in leading B2B and B2C companies, and in the public sector of the European Union, Carlos has a quite complete vision of how technology can influence society, that’s why in recent years he has been playing an active role in the defense of an ethical, inclusive, sustainable and innovative European digital ecosystem. He’s currently leading the user-centric digital transformation of the digital services of the Council of the European Union and presiding the European Digital Society association.

Prathap Maniyur's profile photo

Prathap Maniyur

Associate Director

Fractal Analytics

Prathap has more than 14 years of experience of using AI, Cloud, strategic frameworks and analytic methods to solve for CPG and Retail industry problems. He has worked in Sales, Brand Management, Shopper Marketing and Trade Promotion Management for companies such as Unilever, Philips and Wipro Consumer Care. For the last 5 years he has been working with Fractal, a global AI & Analytics company and has helped companies to grow revenues and profits through Analytics Consulting and his client portfolio includes many Fortune 500 companies. Prathap is passionate about helping his CPG clients make digital transformation through Marketing Analytics, Marketing Mix modelling, Strategic Revenue Management, ecommerce and DTC Analytics, Business Intelligence and Forecasting. He has done his MBA from SMU Cox School of Business in Dallas, Texas and has worked in India, Dubai, US, UK and Canada. He is also an AI speaker with having spoken in corporates, meetups and business schools globally to evangelise the importance of data and analytics to drive actionable insights.

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Kauê Oliveira

MBA Student

IESE (moderator)

Kaue is currently enrolled in the IESE MBA class of 2021. He has been working with technology, mainly in the banking industry, since 2007 and is passionate about fintechs, technology, and agility. When Itau started tits Digital Transformational journey, he has been appointed the tech lead of the first proof of concept wherein tech, and business teams would collaborate in agile teams at scale.