Building and Pitching Your Personal Brand - Section B

by Career Services

Career Workshop Career Essentials

Mon, 01 Oct 2018

8:30 AM – 1:00 PM

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Avenida Pearson 21, Barcelona, Spain

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Branding is a powerful tool great companies and brands use to differentiate their offerings from others. The same is true with personal branding—the process of establishing and consistently reinforcing who you are and what you stand for in your career and life. In this interactive workshop, a former blue-chip brand marketer with 10 years’ industry marketing experience will help you define your personal brand.
Borrowing relevant principles from the product marketing industry, you’ll learn the components of a strong brand, a framework to define your own unique personal brand, and concrete steps to reinforce your value proposition in a clear, convincing way that supports your career ambitions.

Also you will learn how to effectively communicate your background, goals, and career story in common situations like networking events, recruitment conversations, and interviews. You’ll learn how to develop and deliver a memorable personal elevator pitch so your unique skills and approach can come through to help you achieve your career goals.


8:30 Building Your Personal Brand workshop
10:00 Break
10:30 Pitching Your Personal Brand workshop
12:00 Lunch
13:00 “Tell Me About Yourself” individual work (using framework from “Pitching” workshop)

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Avenida Pearson 21, Barcelona, Spain

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Career Services

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