Game changers: Innovation and venturing in the sports industry with adidas

The business of sports is experiencing a surge of innovation, with technology playing a significant role in enhancing athlete performance, fan engagement, and strategy. 

In this session, we will hear from two IESE alumni, Collin Barleta (MBA-14) and Sean Porta (MBA-16) leading corporate venturing at adidas. Together with Prof. Albert Fernández, they will discuss the challenges and opportunities for both mature multinationals and new start-ups in this exciting playing field and how innovation is shaping the future of the sector. 

To celebrate the end of the academic year, we invite you to enjoy networking drinks following the session.