Tue, Feb 27, 2018

4 PM – 5:30 PM (GMT+1)

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Lounge Extension

Av Pearson 21, Barcelona, Barc 08034, Spain

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Super Bowl: the single most viewed program on television annually.

Super Bowl Advertising: an even bigger event and companies go all out to grab the attention (AND big green bucks) from the 52 million viewers.

But just how good are these ads? It's time to find out! Join the Consumer Goods Club as we invite a panel of IESE's Marketing professors and review some of the best and worst ads televised. It will be an in informational and roundtable session where the professors will offer their insights based on their criteria. And the students will also be able to share their thoughts on how effective the ads were.

And in true Super Bowl fashion, you'll be attending the event with a pizza in one hand... and a beer in the other.

Come join us for a fun and interesting afternoon!

Where

Lounge Extension

Av Pearson 21, Barcelona, Barc 08034, Spain

Hosted By

Consumer Goods, Retail & Luxury Club | Website | View More Events